Do you have the right marketing foundation for growth?

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WHAT I DO

Incredible growth starts with a focused marketing strategy.

I help startup and growth companies build the right marketing foundation needed to acquire new customers at scale. My work brings clarity and focus to the business, and helps companies maximize the return on marketing.

Develop Brand

Develop a brand and story to take ideas, products and services to market.

Aquire Customers

Build campaigns and programs to acquire new customers and drive revenue growth.

Establish Value

Communicate company value to support funding, growth and exit opportunities.

MY APPROACH

Great messaging dramatically improves program performance.

Clear and concise messaging that speaks to the ideal buyer positions marketing for success. Integrating a winning story into all inbound and outbound programs results in better conversions and more opportunities.

Define

This work informs the strategy and aligns the business.

- Purpose and Value
- Goals and Objectives
- Attributes and Differentiators

Build

This work builds the assets needed to action the plan.

- Messaging and Positioning
- Visual Identity and Assets
- Website Design and Content

Grow

This work develops the new customer acquisition engine.

- Journey and Experience
- Programs and Campaigns
- Conversion and Acquisition

ABOUT ME

My branding, messaging and marketing expertise contributed to the growth and exit of multiple companies.

1

Strategic marketing leader with 20 years of technology industry experience.

2

Experience leading and inspiring high-performance marketing teams.

3

Specialize in branding and messaging to communicate company value.

4

Skilled at building growth marketing engines that increase revenue growth.

5

Focused on partnering with investors, founders and leaders to build great companies.

6

Committed to developing strong relationships built on openness and trust.

Head of Brand at Ceridian, a technology company that makes payroll and HR cloud software.

IPO on NYSE

VP of Marketing at Codenvy, a technology company that makes cloud developer workspaces.

Acquired by Redhat

Director of Marketing at IndustryBuilt, a technology company that makes cloud ERP software.

Acquired by Aptean

Director of Marketing at Exinda, a technology company that makes network optimization appliances.

Acquired by GFI Software

Director of Marketing at BlueCat, a technology company that makes network security appliances.

Acquired by Madison Dearborn Partners

Director of Marketing at Achievers, a technology company that makes employee engagement software.

Acquired by Blackhawk Network

Solution Manager at Novell, a technology company that manages complex computing environments.

Acquired by Attachmate

Creative Director at PlateSpin, a technology company that protects and manages virtual environments.

Acquired by Novell

Creative Director at DataMirror, a technology company that develops data integration and protection software.

Acquired by IBM

I developed and launched the new Ceridian brand.

View Work